Shine On, Chicago! and Mumkin Studio are teaming up to host a series of Learning Lunches this fall. The goal is to help HIVE member organizations with a science emphasis create TV pitches and marketing ideas for science communications initiatives with youth media collaborators. We’ll help these organizations focus their communications efforts with our Y-Sci Com Production Playbook — which provides everything an organization needs to help identify, create and promote these science communication stories!
Each Learning Lunch will cover a different facet of developing media content for science communications efforts, including local TV broadcast, social media campaigns, and open educational resources. The first training session in October will help member organizations identify potential science stories for broadcast, as well as providing tips for sharing these stories and getting them on the air.
In November, we’ll focus on how member organizations can best use social media to communicate about research and community engagement efforts, such as sustainability efforts, museum-based education, university research, and public health and safety initiatives.The longer-term goal of these Learning Lunches is to develop mobile teams of teen content creators who work on-site to create science communication media projects for both HIVE organizations and other science organizations in the city.
Our first Learning Lunch is scheduled for after the HIVE Meetup in October, and focuses on getting science stories on local Chicago TV stations, and will be co-hosted by Bill Natale, a Shine On Chicago board member and broadcasting guru who has worked at NBC, ABC, WTTW, and FOX during his long and illustrious career. We hope you can join us for these Learning Lunches!